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In My Humble Opinion (IMHOIpsos) is a forum for engaged Canadians on politics, social issues, and more.
Toronto, ON – Despite Finance Minister Joe Oliver’s insistence that the federal budget to be delivered on Tuesday will be balanced, a new Ipsos poll conducted on behalf of Global News has revealed that a majority (59%) prefers a...
In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.
From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014. And yes, Apple was among them.
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