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Knowledge & Ideas

Communication In The Connected Edge

Advertising

In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.

Beyond The Hype: The Value of Emotional Advertising

Advertising

From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014. And yes, Apple was among them.