• How Well Do You Know Canada?

    In celebration of Canada Day, we asked Canadians what they
    knew about Canada. Their answers (and which province
    is the most knowledgeable) may surprise you!

    Learn More

  • Ipsos ASI becomes Ipsos Connect.

    Learn More

  • Engagement in the Digital Economy

    91% of Canadians access the internet at home, but only
    four in ten users are highly engaged in the digital economy.
    What's behind the digital divide?

    Learn More

  • The Most Influential Brands in Canada

    These brands impact the way we shop, how we interact with people,
    and what we do in our everyday lives. Find out the ten brands that
    influenced Canadians in 2015—and how they did it.

    Learn More

  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

    Watch Video

  • FIVE's daily tracking captures consumption
    behaviour and attitudes from over
    20,000 individual consumers annually.

    Learn More

  • Insight Cloud

    The Insight Cloud is an 'always on' social intelligence platform
    created specifically for clients to access, store, curate, connect,
    visualize, nurture and socialize insights.

    Watch Video

  • Have Your Say @ IMHOIpsos

    In My Humble Opinion (IMHOIpsos) is a forum for
    engaged Canadians on politics, social issues, and more...

    Have Your Say


At Ipsos, we understand your business, your stakeholders, and your clients

Ipsos I-SAY

Have something to say? Join the I-Say survey panel - earn rewards points and win great prizes

IMHO @ Ipsos

In My Humble Opinion (IMHOIpsos) is a forum for engaged Canadians on politics, social issues, and more.

Knowledge & Ideas

Public Perspectives: Canadians and Financial Literacy

Public Affairs

With Financial Literacy Month (FLM) around the corner, Ipsos Public Affairs developed a new benchmark to measure and better understand financial literacy among Canadians. Our research reveals that not only is financial literacy a challenge for a...

Micro-Target or Target Everyone?


What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for...