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In My Humble Opinion (IMHOIpsos) is a forum for engaged Canadians on politics, social issues, and more.
Toronto, ON – A little over a year ago the Ontario government implemented higher fines and demerit points for those found guilty of distracted driving. Despite these tougher penalties, one in three (32%) Ontarians admit to being...
With Financial Literacy Month (FLM) around the corner, Ipsos Public Affairs developed a new benchmark to measure and better understand financial literacy among Canadians. Our research reveals that not only is financial literacy a challenge for a...
What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for...
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