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Knowledge & Ideas

The Wallet Allocation Rule


View this recorded presentation to hear Ipsos Loyalty's Global Chief Strategy Officer, Timothy Keiningham, a co-author of New York Times bestseller The Wallet Allocation Rule, discuss some of the research and insights that went into the...

8 Tips to Encourage Your E-Shopper


Having conducted a large number of e-commerce website evaluations in different product categories and different countries, Ipsos UU has identified eight useful tips for a successful e-shopping experience. Tip #1 – hierarchy of information is key and...