• Engagement in the Digital Economy

    91% of Canadians access the internet at home, but only
    four in ten users are highly engaged in the digital economy.
    What's behind the digital divide?
     

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  • The Most Influential Brands in Canada

    These brands impact the way we shop, how we interact with people,
    and what we do in our everyday lives. Find out the ten brands that
    influenced Canadians in 2015—and how they did it.
     

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  • The Next 40 Years

    What makes Canadians optimistic? Which trends will shape
    the next 40 years? For our 40th anniversary, we went to
    Canadians to discover their views of the future.
     

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.
     

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  • FIVE's daily tracking captures consumption
    behaviour and attitudes from over
    20,000 individual consumers annually.

    Learn More

  • Insight Cloud

    The Insight Cloud is an 'always on' social intelligence platform
    created specifically for clients to access, store, curate, connect,
    visualize, nurture and socialize insights.

    Watch Video

  • Have Your Say @ IMHOIpsos

    In My Humble Opinion (IMHOIpsos) is a forum for
    engaged Canadians on politics, social issues, and more...

    Have Your Say

Solutions

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Ipsos I-SAY

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IMHO @ Ipsos

In My Humble Opinion (IMHOIpsos) is a forum for engaged Canadians on politics, social issues, and more.

News & Polls Canada

Four in Ten (40%) Canadians Intimidated by Working Out at a Gym

Toronto, ON – Two in five (40%) Canadians find working out at a gym to be intimidating, including one in five (19%) who find it to be very intimidating, according to a new Ipsos poll conducted on behalf of GoodLife Fitness and... 

Knowledge & Ideas

Public Perspectives: Mental Health on the Minds of Canadians

Public Affairs

Mental health is becoming an increasing challenge as the proportion of Canadians who are classified as “High Risk” on Ipsos’ Mental Health Risk Index inches up over the last year — from 33% to 35%. Three-in-ten (29%) Canadians also report that their...

Habits that Lead to Truth, Pain, Delight: A Webinar About Mapping the Ideal Customer Experience

Loyalty

Humans are complex. We make decisions every day that are shaped by interactions with people, places and other influences along our way. Many executives recognize that conducting customer research can help them address the “customer experience flat...