Knowledge & Ideas

Public Perspectives: Is Brexit a Reflection of What is to Come?

Public Affairs

Is Brexit just the tip of the iceberg, a foretelling of the potential for significant social and political upheaval in the short and medium-term? Our latest Public Perspectives report examines this possibility, with recent Ipsos data showing a...


Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey

Loyalty

Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer...     


Public Perspectives: Living Better is Not All About Health

Public Affairs

Canadians say that living better is increasingly challenging, and half see the need for change, but say they need a plan. When asked about the most important factors for improving their personal well-being, Canadians rank both health and non-health...     


Sébastien Dallaire on What’s Next After PKP Departure

Public Affairs

During this interview segment, Ipsos’ Sebastien Dallaire discusses the potential impact of Pierre-Karl Peladeau’s decision to step down as leader of the Parti Québécois.     


Ipsos FIVE Monthly Fact – April 2016

Marketing

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and...     


Public Perspectives: Mental Health on the Minds of Canadians

Public Affairs

Mental health is becoming an increasing challenge as the proportion of Canadians who are classified as “High Risk” on Ipsos’ Mental Health Risk Index inches up over the last year — from 33% to 35%. Three-in-ten (29%) Canadians also report that their...     


Habits that Lead to Truth, Pain, Delight: A Webinar About Mapping the Ideal Customer Experience

Loyalty

Humans are complex. We make decisions every day that are shaped by interactions with people, places and other influences along our way. Many executives recognize that conducting customer research can help them address the “customer experience flat...     


Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?

Marketing

Canadian Grocer Magazine, April 2016 – Canadians are often characterized for their love of lagers. But which beer consumers are likely to come to your store? Baby boomers lead the beer drinking pack, according to     


Seeds of Mulcair’s Defeat Sown on Election Day

Public Affairs

Global News Special, April 13, 2016 — In this article, Ipsos’ Sean Simpson points to polling data that hinted of Tom Mulcair’s eventual demise as NDP’s leader.     


Healing the Pain

Loyalty

Customer experience matters to your business. That’s not a surprise, though! However closing the loop for every customer is hard to sustain as it’s costly and resource-heavy. Instead, companies need an understanding of which critical incidents to...     


Public Perspectives: What Canadian Donors Want

Public Affairs

The What Canadian Donors Want study conducted by Ipsos on behalf of the Association of Fundraising professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and helping those in need...     


The Inside Track: Election 2016 – Briefing #3

Public Affairs

View this recorded webinar to hear Ipsos’ political polling team explore: • The possibility of a contested convention
• What primary voter turnout means for general election turnout
• The impact of the 2016...