Knowledge & Ideas

Ipsos FIVE Monthly Fact – January 2017

Marketing

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and...     


FFWD: Ipsos Brand Influence Study

Marketing

Ipsos and the ICA reveal Top 10 Most Influential Brands in Canada for 2016 at the ICA’s 2017 FFWD Advertising & Marketing Week. Discover the 10 most influential brands in the country and the factors that drive this influence and how they differ by...     


Public Perspectives: Year-End Country Satisfaction and Attitudes Towards the Economy

Public Affairs

Canadians are ending the year with the highest level of country satisfaction since 2010, and their attitudes toward the national and regional economies are increasingly positive.     


Neuromarketing: Your Brain on Advertising

Advertising

In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Elissa Moses who discusses the science of neuromarketing and how the brain engages with both print and digital advertising channels.     


U.S. Election 2016: What Happened? What’s Next?

Public Affairs

Through the course of the year, Ipsos' team of political experts hosted a monthly series of thought-provoking webinars examining key election dynamics and players, offering perspective on the issues as they emerged. View this special post-election...     


Device Agnostic: Why You Need to Transform Now

Marketing

Device agnostic is today, not tomorrow. This paper showcases Ipsos’ latest research on research about device agnostic, offers practical advice for designing device agnostic surveys, and highlights new research applications that are now possible.     


Public Perspectives: Canadian Attitudes Toward the U.S. Election Outcome

Public Affairs

Although Canadians see Trump’s win as having a largely negative impact on Canada, U.S. and the world, a majority agree that they understand the underlying anger in America that led to the U.S. election outcome. Canadians are not opposed to a...     


Feeding Your Need For Insight: A Webinar Featuring Food & Beverage Consumption Trends in Canada

Marketing

During this recorded webinar (see the link below) we examine the evolving food and beverage consumption trends in Canada. Back in the good old days, what to eat and drink used to be such an easy decision, often dictated by weekly rituals, routines...     


Understanding Perception & Experience

Marketing

In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Steve Levy who sheds light on a number of topics including (1) what drives influence within a brand, in Canada and around the world, and (2) the massive...     


Sense of Place

Public Affairs

Ipsos’ Darrell Bricker joins Roundhouse Radio’s Sense of Place series to discuss the impact of Donald Trump’s election win and the rise of right-wing populism in the U.S. Darrell touches on what led to the Republican victory, whether such a...     


In Today’s Market, Your Food Chooses You

Marketing

Featuring data from Ipsos’ FIVE Food and Beverage Consumption Tracking report, this article in The Global and Mail discusses emerging trends in Canada about the eating habits of Generations X, Y and Z, and why it’s changing how food is being bought...     


Reaction to the Election of Donald Trump

Public Affairs

During this recent CTV interview, Ipsos’ Sébastien Dallaire talks about Canadians’ reaction to the election of Donald Trump.