Knowledge & Ideas

Public Perspectives: Canadians and Financial Literacy

Public Affairs

With Financial Literacy Month (FLM) around the corner, Ipsos Public Affairs developed a new benchmark to measure and better understand financial literacy among Canadians. Our research reveals that not only is financial literacy a challenge for a...

Micro-Target or Target Everyone?


What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for...     

Brands Don't Buy Brands — People Do


Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and...     

Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey


Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer experiences?...     

Public Perspectives: Immigration and Refugees

Public Affairs

Canadians are among the most open to immigration and refugees, consistently expressing greater levels of positive opinion on immigration and refugees than residents in most of the other 21 countries surveyed in our study. There are however, some...     

Sébastien Dallaire on the Unconventional White House Race

Public Affairs

Sébastien Dallaire of Ipsos explains the numbers game in this highly unconventional race for the White House.     

Conversations with 12-29 Year Olds


Today’s young people seem to have a more balanced approach to life, living in the moment while avoiding debt. How do we know this? Because we asked! In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer...     

Public Perspectives: Post-Brexit Attitudes

Public Affairs

As the dust settles after the UK’s ‘Brexit’ vote on independence from the European Union, we explore the reactions to, and impact of the vote across 16 countries, including Canada.     

Canadian Snacking Nation 2016


Whether you call it snacking or grazing, more than two-thirds (67%) of all consumption occasions occur outside of traditional meals. Though the majority of Canadians continue to adhere to some form of ‘three square meals’ a day, a growing number of...     

When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!


In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued – from a beer company selling “Brewtroleum” in Australia to an American...     

Public Perspectives: Canadians and the North American Free Trade Agreement

Public Affairs

On the week of the Republican Convention, and as Donald Trump (if elected President), is poised to renegotiate or break NAFTA, we asked Canadians’ for their views on the North American Free Trade Agreement (NAFTA), and if they think the agreement...     

Exploring What Drives Us: A Webinar Featuring Ipsos’ MRIA Presentations


Recorded Date: Thursday, July 14, 2016
At Ipsos, curiosity about human behaviour inspires each of our researchers to uncover truths and meaning behind the data. And like...