Knowledge & Ideas

Respondents Across Twelve European Countries Reveal What is Driving the Vote in the Upcoming European Union Elections

Respondents Across Twelve European Countries Reveal What is Driving the Vote in the Upcoming European Union Elections

Public Affairs

Global – A new poll of respondents in twelve European countries indicates that for the upcoming European union elections, 42% will vote for the party with the best policies for their country followed by 13% who will vote for the...     


For The Love of Sport: The Canadian Sports Betting Landscape

Marketing

Canadian Gaming Business Spring 2014, Page 8 - So what is the playbook for Canadian sports gamblers? In January 2014, Ipsos turned to Canadian sport gamblers to learn more about their habits, interests, and behaviours. What we uncovered was...     


The High Price of Customer Satisfaction

Loyalty

Most managers believe that customer satisfaction is linked to higher business performance. As a result, “satisfaction guaranteed or your money back” has become the standard promise for businesses around the world. While it is true that no business...     


Are Canadians Warming Up To A Winter Vacation?

Public Affairs

Long stretches of cold temperatures, freezing rain and power outages; it seems that Canadians have experienced it all this winter. We couldn’t help but ponder how those in the Great White North are handling the winter blues, and why they are and are...     


Get Movin' With Mobile

Marketing

Regardless of market or product category, clients desire a front row seat to the consumer as a means for garnering colourful and contextual insight beyond survey data. They also desire speed, enabling them to make smarter decisions faster married...     


The Economic Pulse of the World — March 2014

Public Affairs

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,647 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total...     


Europe is on the Wrong Track Say Citizens in Ten of EU’s Largest Countries – But Little Desire to Leave the European Union Outright

Public Affairs

The latest Ipsos European Pulse, tracking sentiment of over 8,000 online citizens in ten European countries (Belgium, France, Germany, Great Britain, Hungary, Italy, the Netherlands, Poland, Spain and Sweden), suggests that on average two in three...     


A Flexible Solution to Understanding Today's Ongoing Conversations

Marketing

Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting. Most importantly though, they're sharing their views about your brand and about their experiences...     


Financially Excluded Canadians Are Not Planning for Their Retirement

Marketing

With the RRSP season all wrapped up and the tax season getting into full swing, financial planning is top of mind for many Canadians. However, despite all the attention in the media about the ever looming and less-than-ideal economic state we are...     


A Flexible Solution to Understanding Today’s Ongoing Conversations

Marketing

Your customers are talking about you. They’re on Facebook, Twitter, Pinterest, Instagram. They’re uploading photos, sending short videos, and tweeting. Most importantly though, they’re sharing their views about your brand and about their experiences...     


The Changing Perspectives of Young Canadians

Public Affairs

Every generation has its share of opportunities and challenges. Generation Y (or the Millennials) has grown up surrounded with an excess of technology and devices with access to information at their fingertips. While these unprecedented amounts of...     


Financially Excluded Canadians Are Not Planning for Their Retirement

Marketing

With the RRSP season in full swing and the tax season just around the corner, financial planning is top of mind for many Canadians. However despite all the attention in the media about the ever looming and less-than-ideal economic state we are in,...