Knowledge & Ideas

Public Perspectives: Mental Health on the Minds of Canadians

Public Affairs

Mental health is becoming an increasing challenge as the proportion of Canadians who are classified as “High Risk” on Ipsos’ Mental Health Risk Index inches up over the last year — from 33% to 35%. Three-in-ten (29%) Canadians also report that their...


Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?

Marketing

Canadian Grocer Magazine, April 2016 – Canadians are often characterized for their love of lagers. But which beer consumers are likely to come to your store? Baby boomers lead the beer drinking pack, according to     


Seeds of Mulcair’s Defeat Sown on Election Day

Public Affairs

Global News Special, April 13, 2016 — In this article, Ipsos’ Sean Simpson points to polling data that hinted of Tom Mulcair’s eventual demise as NDP’s leader.     


Healing the Pain

Loyalty

Customer experience matters to your business. That’s not a surprise, though! However closing the loop for every customer is hard to sustain as it’s costly and resource-heavy. Instead, companies need an understanding of which critical incidents to...     


Public Perspectives: What Canadian Donors Want

Public Affairs

The What Canadian Donors Want study conducted by Ipsos on behalf of the Association of Fundraising professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and helping those in need...     


Ipsos FIVE Food & Beverage Fact – March 2016

Marketing

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and...     


Do You Need to Pull the Plug on your VOC Software?

Loyalty

Voice of the Customer technology is changing at an electrifying pace. Take this quiz to find out if you should be thinking about pulling the plug on outdated software and upgrading to technology with real power.

    


Public Perspectives: Canadians Reshape Their Issue Agenda

Public Affairs

Unemployment/jobs and taxes are now sit on top of the national issue agenda. While concern over the economy continues to grow, there are other issues on the move, most notably immigration control. Provincial rankings of top national issues vary...     


Public Perspectives: A Whole New Ballgame for 2016

Public Affairs

Any question about whether or not Canadians’ have noticed the economic downturn can be put to rest. Canadians’ assessments of the national economy have plummeted, dragging down their views on the condition of their personal finances and prospects...     


Alcohol Consumption Tracker (ACT) Fact Sheet

Marketing

Read our fact sheet featuring consumption behaviour insights gleaned from ACT, a syndicated research program subscribed to by market leaders in the Beer, Wine, Spirits, Cider, Cooler and Pre-mixed Cocktail categories. Discover...     


Alcohol Shopping Monitor (ASM) Fact Sheet

Marketing

Read our fact sheet featuring snippets from The Alcohol Shopping Monitor, a syndicated research program designed to help marketers understand shopping insights and connect shoppers with rich information about their consumption...     


The Most Influential Brands in Canada 2015

Marketing

Now in its fifth year, the results of our 2015 Most Influential Brands of Canada study show a modest shuffling in the upper echelon and one new entry to the Top Ten list. Indeed, this proves that influence does not come quickly. It often takes time...