Public Affairs
A new whitepaper from Ipsos and BDO International Limited captures the findings of the first comprehensive, international study into employee mobility of its kind that focuses on the employee’s — not the employer’s — point of view. This report was...
Marketing
Do you want to attract the buying power of Canada's Affluent? Based on the results of a recent Ipsos study among 2000 Affluent Canadians, defined as having a household income of at least $150,000 or assets of $100,000, Ipsos has uncovered 5 factors...
Marketing
With high disposable incomes and spending power, Canada’s Affluent and Emerging Affluent represent an enormous opportunity for businesses to promote and sell their products and services.
Loyalty
On the front line of your business, one relationship has a vital impact on your bottom line results: the exchange between your customers and your employees. Do you know the rules of engagement within this relationship and how you can improve the...