Knowledge & Ideas

The Positive Side of Multi-Tasking


In late May, the 2015 MRIA National Conference in Toronto brought together industry professionals from the advertising, media, marketing and research worlds. The three day summit, which was hosted by the MRIA and also sponsored by Ipsos, focused on...

Determining Strength of Conviction


Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos’ advanced version of this method relies upon the measured...     

The Future Is Now


In the movie Minority Report, Tom Cruise’s character is asked by a holographic store clerk upon entering a futuristic version of The Gap “How did those assorted tank tops work out for you”? That’s right, even Tom Cruise of the future gets solicited...     

Canadians Spend Half A Billion on Golf Products


While competition is intense among brands, the choice of where Canadians shop for golf products comes down to one clear market leader, Golf Town. According to recent Ipsos research, approximately 4-in-10 golfers nationally choose the retailer when...     

Full House: Engaging Today’s Player in Canadian Casinos


Canadian Gaming Business, Vol. 10 No. 2 Summer 2015 — Featured as the cover story, this article reveals recent research examining the attitudes and behaviours of casino goers across Canada. This is critical reading for all entertainment...     

Let’s Do Lunch


Canadian Grocer Magazine, March/April 2015 — Within many of the world’s cultures, lunch is the most important meal of the day. It’s a time to share a dish with friends and family, or bask in quiet solitude with a favourite meal and a book;...     

Let’s Talk About Mental Health

Public Affairs

A new Ipsos Public Affairs poll conducted in April 2015 in support of Mental Health Week (n=2,010, nationally representative adults, online) suggests that Canadians are wearing rose-coloured glasses when they are assessing their mental health.     

Finding the Colour in Grey Matter


Is this ad going to be a success? Indeed, it’s a question every marketer and advertiser would like to know the answer to – and before they spend significant ad dollars. While we don’t have a crystal ball to magically reveal this, we do have more...     

An Rx for Emotional Research


The competitive environment in bio-pharma is more intense and difficult to navigate than ever before. Many therapeutic areas are now threatened or dominated by generics, biosimilars or biologics and drug development often results in new molecules...     

How we drink: Here’s everything you need to know about Canadians' overall boozy habits


National Post, May 15, 2015 – In this article, the author features new research from Ipsos’ Alcohol Consumption Tracker, a market research tool, since 2011. The 2015 ACT, which has more than 1,000 Canadians keep a monthly online diary of their...     

Mental Health on the Minds of Canadians

Public Affairs

Ahead of mental health week, we asked 2,010 Canadians about their experience with mental health issues like stress and depression. The results reveal a disconnect between how Canadians are assessing their own mental state and the actual impact these...     

Your Wish Is Mobile’s Command


Thanks to the mobile technology that sits right inside your consumers’ pockets or handbags, and which is with them all day long (the smartphone), marketers can now get closer to the real thoughts and experiences of the consumer in the moment, at the...     

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