Events


    Capturing Cool in Western Canada

    Capturing Cool in Western Canada

    Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining 'coolness' is no easy feat. New research examined not only what is considered cool in Western Canada, but also, what brands can do...

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    Publications »

    The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future

    The Big Shift

    The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future