Events

  • July 08, 2015
    Research by Researchers for Researchers: A Webinar Series Featuring Ipsos’ MRIA Presentations
    Learn more »
  • July 21, 2015
    The Power of Music vs. Visuals to Drive Emotional Engagement in Advertising: A Webinar Featuring Ipsos’ Neuro Perspective Using Facial Coding and Biometrics
    Learn more »

Determining Strength of Conviction

Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos’ advanced version of this method relies upon the measured...

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Publications »

The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future

The Big Shift

The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future