Events

  • November 17, 2014
    It’s Time to Rethink Research: A Calgary Breakfast Seminar To Inform Your 2015 Strategies
    Calgary, AB
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  • November 18, 2014
    Let’s Get Digital
    Toronto, ON
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  • November 20, 2014
    Let’s CHAT About Food: A Webinar Featuring A Macro Overview of Consumption Trends in Canada
    Learn more »
  • November 25, 2014
    It’s Time to Rethink Research: A Breakfast Seminar To Inform Your 2015 Research Strategies
    Vancouver, BC
    Learn more »



Do You Really Know Your Target? Do You Really Know Your Target?

At Ipsos, we are always taking a deeper look at the behaviours and motivations of consumers. Recently we published several papers examining the Real Self vs the Projected Self. Read on to discover whether or not you really know your target?