The Happiness Equation: The Human Nature of Happy People

A new book by Ipsos ASI’s John Hallward shares the findings of a unique Ipsos study about happiness among everyday Canadians, and relates this happiness to everything you can imagine (from health and sex, to body weight and alcohol, to debt and income, friends and community, charity and religion, and more). The characteristics of happiness are presented, along with some implications to become happier.

The Happiness Equation

If 68% of Canadians think about their level of happiness weekly, and 41% of Canadians actually want more happiness than more money, then how do we become happier?

I am a research executive at Ipsos, the global consumer research company. I come by my market research career honestly. I have always liked facts and explanations. There is a comfort in knowing why things are the way they are. Since I have been a market research professional for over 27 years, I suppose it was only a matter of time when I would try to understand what truly leads to greater happiness. I am pleased to share what I have discovered, especially the findings from a unique study conducted by Ipsos among everyday Canadians.

In a nutshell, this book is about happiness. It is about our genetic evolution, religion, being charitable, personal wealth, debt, being passionate, sex, health, age, and much more. We need to understand happiness, and what comprises it, because we are on a declining trend. Canadians are becoming less religious, and our country is experiencing a widening social void left by the absence of religion. We need to match the benefits of religion to help create a more civil, caring, and happier country.

I hope this book makes you happy!

It is published by Price-Patterson Ltd., and available for purchase as of July 2011 on Amazon and Indigo.

"In the midst of our struggles to contend with social and environmental issues of mounting urgency and complexity, John Hallward reminds us that the answers have always been there: – consume less; give more; and engage in community. He writes with the simple authority of everyman, drawing on religious tradition, science, and his own polling, to show that while happiness cannot be grasped through vanity and overconsumption, it nonetheless lies within our reach".
Stephen Huddart, The J.W. McConnell Family Foundation

Events