News & Polls

With Writ Drop on Horizon, Two Front Running Parties Tied: Harper Conservatives (33%, +5) Close Gap on Mulcair NDP (34%, -1) as Trudeau Liberals Tumble (25%, -4)

Wednesday, July 29, 2015

Toronto, ON – With the Federal Election Writ drop on the horizon, the Harper Conservatives have reversed their recent slide and have closed the gap with the Mulcair NDP producing a tied vote between the two leading parties,... 


Ontarians See Real Estate Market Strengthening as Six in Ten (60%) Ontarians Say their Local Real Estate Market is Favourable, Up 3 Points Year over Year

Thursday, July 23, 2015

Toronto, ON – More Ontarians now have a favourable opinion of the real estate market in their local city or town, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. In terms of their local...


TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada

Thursday, July 02, 2015

Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the...


Ipsos Appoints a New Leader in Canada

Tuesday, June 30, 2015

Toronto, ON – Ipsos has named Rob Myers as the new Country Manager in Canada, where he will be responsible for the company’s business, staff and relationships with clients. He succeeds Gary Bennewies, who is relocating to Paris to...

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FIVE Food Fact

Table for One?

Table for One?
62% of all Breakfast Eating Occasions are alone.


Infographic

Traditional Marketing Still Makes Cents
Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars Recent Study Finds Online is Ubiquitous, but Traditional Forms of Media are Still Thriving

Ipsos Sports Report
Sports Participation in Canada
The Fitness and Sports Participation report is conducted through Ipsos' Household Equipment Canada study, interviewing over 16,500 households about their current participation levels. The study defines fitness and sports participation as households where any individual over five years of age in the home has participated in one or more physical activity at least three times in the past 12 months.