News & Polls

In Wake of Paris Terror Attacks, Six in Ten (60%) Canadians Oppose Government’s Plan to Settle 25,000 Refugees by End of Year

Saturday, November 21, 2015

Toronto, ON – In the wake of the terror attacks that devastated Paris one week ago, a new Ipsos poll conducted on behalf of Global News has revealed that a majority of Canadians disagree (60%) with the government’s plan to settle... 

Working Women in Canada Perceive Significant Glass Ceiling, Divide With Men on Salaries, Influence, Promotions and Tasks

Thursday, November 19, 2015

Toronto, ON – Working women in Canada say a glass ceiling in Canadian business still exists for them, and see significant divides with men when it comes to salaries, promotions, assigned tasks and the amount of influence they have,...

Just 22% of Canadians Aged 55 to 75 Believe Public Pension Plans Will Provide Them with Adequate Retirement Income; Majority (58%) Worries They’ve Outlive Their Savings

Tuesday, November 17, 2015

Toronto, ON – While most (94%) Canadians aged 55 to 75 ‘agree’ (62% strongly/32% somewhat) that they would ‘like to have guaranteed income for life’ when they retire, a new Ipsos poll conducted on behalf of RBC insurance finds that...

Millennials Most Likely to Describe Travel Personality as ‘Explorer’ or ‘Luxury'

Friday, November 13, 2015

Toronto, ON – Millennials (age 18-34) are most likely to describe their travel personality as ‘explorer’ (26%) and ‘luxury’ (10%), according to an Ipsos poll conducted on behalf of RBC. Older Canadians (35 and up) are more likely to...

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FIVE Food Fact

Table for One?

Table for One?
62% of all Breakfast Eating Occasions are alone.


Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes
Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes
According to results of a recent study conducted by Ipsos, the vast majority (84%) of Canadians claim that they would likely switch to a brand affiliated with a good cause if price and quality were similar.

Traditional Marketing Still Makes Cents
Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars Recent Study Finds Online is Ubiquitous, but Traditional Forms of Media are Still Thriving

Ipsos Sports Report
Sports Participation in Canada
The Fitness and Sports Participation report is conducted through Ipsos' Household Equipment Canada study, interviewing over 16,500 households about their current participation levels. The study defines fitness and sports participation as households where any individual over five years of age in the home has participated in one or more physical activity at least three times in the past 12 months.