Products & Tools

Ipsos is a research partner to the world's leading brands.
The Company specializes in advertising, loyalty, marketing, media, and public affairs research.

  • We know brands, how to develop them and how to build them.
  • We assess marketing potential and interpret market trends.
  • We help our clients build long-term relationships with their customers.
  • We test advertising and study audience responses to various media and we measure public opinion around the globe.

Our Methodology

Our innovative methodologies continuously evolve with our clients' research needs. We employ every avenue available to truly connect with your audiences—from the traditional to the cutting-edge. Our qualitative and quantitative methodologies capture insight from every angle: online and offline, in-person and interactive—and they can always be customized to reach your business goals.

Our Methodology

Syndicated Studies

Learn more about Ipsos products by browsing through our areas of expertise:

Featured Products & Tools

  • Brand Shout

    Brand Shout is real-time, mobile-powered research revealing how consumers interact with and respond to your brand's touchpoints in the moment.

  • Global @dvisor

    Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.

  • The Most Influential Brands

    The Most Influential Brands offers a case study perspective on the dimensions that drive each brand’s influence.