Creative Development Solutions

AdLab

AdLab

AdLab is the proven synergistic quant/qual approach – real-time data with over 15 years of Canadian norms (over 2500 ads).     


Facial Coding

Facial Coding

Is there something you’re not telling me? Find out what lies beneath the surface with Ipsos’ Facial Coding.     


Big Idea

Big Idea

A truly BIG idea is a truth that inspires and propels – it’s not an ad, or a product concept. BIG ideas need to engage, connect, and activate.     


ASI:Connect

ASI:Connect

ASI:Connect - Our Flagship pre-testing system provides validated, predictive measures of Reception and Response along with rich diagnostics with a nationally representative sample