Ipsos Reid Parent eNation Canada Omnibus

Every week we talk to 500 Canadian parents of babies, toddlers, 'tweens and teens.

Find out what parents think about everything from cookies to curfews and discipline to daycare with the Ipsos Reid Parent eNation Canada Omnibus survey.

The Ipsos Reid Parent eNation Canada Omnibus is the only online omnibus that performs like your own custom survey of Canadian parents of children from newborn to age 17.

Who uses our Ipsos Reid Parent eNation Canada Omnibus survey and why?

Consumer product companies, government and not-for-profit organizations use the Ipsos Reid Parent eNation Canada Omnibus survey to:

  • Measure market share, issue awareness and action
  • Profile parent segments and customer relationships
  • Study attitudes, usage and brand positioning

Share the vehicle, not the results.

Think of an omnibus survey as your research car pool. You save money by sharing the vehicle (the survey) going to a common destination (the sample). The individual question results however, are confidential and are only available to you. It's a cost effective shared vehicle for getting the answers you need at a fixed price.


A new wave of the Ipsos Reid Parent eNation Canada Omnibus starts every business day. Have your questions ready to go and confirmed with us by 1 pm (EST) on any business day and you'll have closed-ended data tables by 4 pm (EST) eight business days later. Open-ended question data follows within 1-2 business days.

How do I receive my data?

Clients receive detailed data tables with responses to their questions broken down by key regional and demographic variables such as age, gender, region, household income and education. Custom banners are also available – please ask us for pricing and possibilities.

How is the information collected?

Data for the Ipsos Reid Parent eNation Canada Omnibus are collected through random sampling of parents on our national online panel. The Ipsos online panel is recruited and maintained utilizing double and triple opt-in screening processes to ensure maximum return from an engaged audience. The panel is updated regularly and non-respondents are removed.

Both the survey invitation list and the returned data are weighted to reflect the composition of parents in the Canadian population.

A Full-Service Omnibus

Have questions about your questions? Professional research staff can provide expertise in the development and/or fine-tuning of survey questions. Additional research services such as oversamples, an executive summary, a full written report, custom banners, or public release of survey findings are also available. Please call us for pricing and possibilities.

Data Intended for Public Release

We have media partnerships with the most prestigious news organizations around the world. Put our reputation for producing balanced and objective research information to work for your organization by using our specialized public release service. Please call us for pricing and further information about this service.


A minimum of four questions is required to book space on the Ipsos Reid Parent eNation Canada Omnibus. Pricing is per question based on volume, question type (closed or open ended) and sample size. Additional charges will apply for open-ended questions requiring coding, larger groups of questions and extensive questionnaire consultation – please ask us for details.