Ipsos Reid Homeowner eNation Canada Omnibus

Every week we talk to Canadian homeowners and find out what's on their minds.

And whether or not you want to find out their renovation plans for the simple ABC's of their abode – the attics, basements and cupboards – or something even more afield – such as sales, mortgages, finances or family estate planning – the Ipsos Reid Homeowner eNation Canada Omnibus can help you get the information you need.

The Ipsos Reid Homeowner eNation Canada Omnibus is the only online omnibus that performs like your own custom survey of homeowners. A new survey begins every business day and results are available just six business days later.

Who uses our Ipsos Reid Homeowner eNation Canada Omnibus survey and why?

Consumer product companies, government and not-for-profit organizations use the Ipsos Reid Homeowner eNation Canada Omnibus survey to:

  • Measure market share, issue awareness and action
  • Profile homeowner segments and customer relationships
  • Study attitudes, usage and brand positioning

Share the vehicle, not the results.

Think of an omnibus survey as your research car pool. You save money by sharing the vehicle (the survey) going to a common destination (the sample). The individual question results however, are confidential and are only available to you. It's a cost effective shared vehicle for getting the answers you need at a fixed price.


A new wave of the Ipsos Reid Homeowner eNation Canada Omnibus starts every business day. Have your questions ready to go and confirmed with us by 1 pm (EST) on any business day and you'll have closed-ended data tables by 4 pm (EST) six business days later. Open-ended question data follows within 1-2 business days.

How do I receive my data?

Clients receive detailed data tables with responses to their questions broken down by key regional and demographic variables such as age, gender and region. Custom banners are also available – please ask us for pricing and possibilities.

How is the information collected?

Data for the Ipsos Reid Homeowner eNation Canada Omnibus are collected through random sampling of homeowners on our national online panel. The Ipsos online panel is recruited and maintained utilizing double and triple opt-in screening processes to ensure maximum return from an engaged audience. The panel is updated regularly and non-respondents are removed.

Both the survey invitation list and the returned data are weighted to reflect the composition of homeowners in the Canadian population.

A Full-Service Omnibus

Have questions about your questions? Professional research staff can provide expertise in the development and/or fine-tuning of survey questions. Additional research services such as oversamples, an executive summary, a full written report, custom banners, or public release of survey findings are also available. Please call us for pricing and possibilities.

Data Intended for Public Release

We have media partnerships with the most prestigious news organizations around the world. Put our reputation for producing balanced and objective research information to work for your organization by using our specialized public release service. Please call us for pricing and further information about this service.


A minimum of four questions is required to book space on the Ipsos Reid Homeowner eNation Canada Omnibus. Pricing is per question based on volume, question type (closed or open ended) and sample size. Additional charges will apply for open-ended questions requiring coding, larger groups of questions and extensive questionnaire consultation – please ask us for details.