Loyalty Research
Ipsos Loyalty

In a global, competitive marketplace, choice is abundant but loyalty is a challenge.

To succeed in building loyalty, you require an engaging and aggressive retention strategy. That first means you need intelligence about your market, your consumers, and your employees.

Loyal people spend more with you, give more to your organization, and advocate your brand. Growing loyalty among the right customers means increased profitability. Maintaining your best employees means greater efficiency. But how do you ensure loyalty?

Ipsos Loyalty specializes in helping businesses understand, grow and nurture loyalty. We provide state-of-the-art approaches for customer satisfaction measurement (CSM) and customer relationship management (CRM) for customer-driven business performance, as well as employee relationship management (ERM) to better engage and drive staff performance.

Our approach helps you to:

  • Retain your best customers – and extend their lifetimes
  • Target other customers with the highest potential value
  • Coach improvement for increased customer satisfaction
  • Involve and motivate your employees
  • Maximize return on investment (ROI)