Customer and Stakeholder Satisfaction
It's widely known and touted that an unhappy customer will tell far more people about
their experience than a happy customer, and that only a small number of unhappy customers
will tell the company about their dissatisfaction with a product or service. Savvy businesses
know that both satisfied and dissatisfied customers represent an opportunity.
Ipsos Reid has extensive experience in monitoring and analyzing customer relationships and
helping clients transform customer satisfaction into loyalty and profit. We have the design
and analytic expertise to determine the key drivers of both satisfaction and loyalty and to
evaluate your performance against those criteria. We’ve worked with eminent professional
organizations and associations to gain a deep understanding of member, client, and other
stakeholder satisfaction. Our analysis includes demographic comparisons and non-member
research, always performed by researchers with deep sector expertise and delivered with
Ipsos Reid takes the discussion of customer satisfaction to where it should be—to the impact
on your bottom line.