Customer and Stakeholder Satisfaction

It's widely known and touted that an unhappy customer will tell far more people about their experience than a happy customer, and that only a small number of unhappy customers will tell the company about their dissatisfaction with a product or service. Savvy businesses know that both satisfied and dissatisfied customers represent an opportunity.

Ipsos has extensive experience in monitoring and analyzing customer relationships and helping clients transform customer satisfaction into loyalty and profit. We have the design and analytic expertise to determine the key drivers of both satisfaction and loyalty and to evaluate your performance against those criteria. We’ve worked with eminent professional organizations and associations to gain a deep understanding of member, client, and other stakeholder satisfaction. Our analysis includes demographic comparisons and non-member research, always performed by researchers with deep sector expertise and delivered with actionable insights.

Ipsos takes the discussion of customer satisfaction to where it should be—to the impact on your bottom line.