Marketing Research

Consumer behaviour and attitudes constantly change, economies shift, stakeholders are demanding, competition is fierce.

In today's business world, you don't want data, you need answers.

Locally, nationally, or globally, Ipsos partners with you to provide actionable research that helps you grow your business. Deep industry specializations mean that we understand your market, your challenges, and your competitors. Our experienced team of research experts understand your business, with targeted industry focus on key sectors, including:

Whether your needs require syndicated information through the premier suite of research vehicles in Canada or custom solutions, Ipsos offers timely, cost effective data collection, and in-depth market analysis.

As Canada's market intelligence leader, we combine meaningful data with the insight of seasoned research consultants and deep industry knowledge to deliver market research solutions that lead to business results. With close to 600 staff members in eight cities, the biggest network of telephone call centres in Canada, and the largest pre-recruited household and on-line panels we have the tools to meet your needs.