Education Research

Ipsos Reid's team of research professionals specialized in the Higher Education sector offer institutions a broad range of research solutions to assist with various challenges including recruitment, retention, branding, reputation, customer service, and alumni engagement.

We've completed a wide range of studies with diverse audiences of interest to universities, colleges and polytechnics (e.g. students, alumni, prospective students, parents, guidance counsellors, faculty, staff, business leaders, academic leaders, government, etc.).

Our research tool box includes a variety of quantitative and qualitative analytical techniques, and proprietary measurement approaches to add insight to the research we conduct (e.g. choice analysis, brand mapping, alumni loyalty, market segmentation, new program viability, student to alumni life cycle model, etc.).

Ipsos Reid's Higher Education team is committed to providing knowledge that is informative, insightful, and actionable. We identify and help prioritize strategies to ensure an institution succeeds.

Marketing Research

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Nika Kabiri Nika Kabiri
Managing Director, Seattle
Ipsos MarketQuest
Michael Rodenburgh Michael Rodenburgh
Executive Vice President
Ipsos West


Luc Durand Luc Durand
President / Président
Ipsos Québec