Forecasting and Modelling

With the pace of change in today’s market, no company can afford to stand still. To compete, businesses need to manage the risks in launching new products or services or restaging existing brands, and optimize existing products and services for the highest return on investment. Numbers and intuition won’t guide savvy product management and development decisions; you need in-depth analysis that gives you a competitive edge.

Ipsos Reid boasts a comprehensive market research system that integrates consumer behaviour with advanced marketing models and statistical methods and allows us to forecast demand and optimize product and service configurations with exceptional accuracy. Our services and systems also measure price elasticity, simulate competitive actions, evaluate alternative marketing plans, and identify profitable market segments to target.

Our worldwide experience, network of experts, and quality consistency give our clients a substantial competitive edge at all market levels. At Ipsos Reid, we are committed to thoroughly understanding the nuances of each client’s business and industry. Our consulting teams consistently produce actionable recommendations to support and enhance their clients' business objectives.

Marketing Research

Contact

Canada — East

Sharon Paskowitz Sharon Paskowitz
Executive Vice President
Ipsos Reid
Work+1.416.572.4483

Canada — West

Michael Rodenburgh Michael Rodenburgh
Executive Vice President
Ipsos West
Work+1.778.373.5010

Quebec

Luc Durand Luc Durand
President / Président
Ipsos Québec
Work+1.514.904.4344