Retail Research

With the retail spectrum comprising international brand giants and specialty niche players — both coming at consumers through a wide-variety of distribution channels — the industry is hard to pin down. Retail is a constantly evolving, highly fragmented environment.

Understanding and building relationships with consumers, and carving a unique and compelling positioning with a strong and highly differentiated brand, requires exceptional market acumen.

The retail industry experts at Ipsos Reid can help you to:

  • Analyze customer or employee satisfaction
  • Boost brand image or market positioning
  • Develop and assess advertising
  • Establish benchmarks and/or track usage and attitudes among target consumers
  • Identify market potential for new initiatives
  • Segment current and prospective customers

Our retail teams have years of experience with a variety of different sectors and a proven track record of delivering actionable results, including:

  • Apparel
  • Beauty and cosmetics
  • Computer and home electronics
  • Convenience stores
  • General merchandise, department stores
  • Groceries
  • Hardware, building supplies
  • Liquor, alcoholic beverages
  • Movies, home entertainment
  • Restaurants (QSR to full service, and specialty food venues)
  • Retail property developers
  • Sporting goods

Ipsos Reid's retail industry team conducts a wide range of studies designed specifically for the retail sector including:

  • Attitude and usage benchmark/tracking
  • Brand awareness, image and equity
  • Customer satisfaction/loyalty
  • Decision tree research
  • Ethnography
  • Initiative assessment
  • Market potential/assessment
  • Segmentation
  • Site/store evaluation
  • Supplier research
  • Testing/tracking advertising