Travel & Tourism Research

Whether targeting business travellers, holidaymakers, or industry suppliers – within a local, national, or global marketplace – Ipsos Reid's travel and tourism practice understands the needs of your complex business environment.

Ipsos Reid's dedicated travel and tourism experts provide customized design and analytic expertise in areas such as:

  • Advertising concept testing
  • Destination awareness
  • Market segmentation
  • New tourism product development
  • Visitor surveys

We have years of experience, an extensive list of dedicated clients, and an international reputation for travel and tourism research. Our team manages tactical research on behalf of provincial and federal governments' tourism departments and top suppliers in the private sector. We also offer syndicated studies specific to travel and tourism, and have serviced all facets of the industry, including airlines, hotels, car rental agencies, credit and charge card companies, and travel agencies.