Public Affairs Research
Ipsos conducts strategic research in partnership with clients from the government, public, corporate, and not-for-profit sectors.
We understand and manage issues, advance reputations, determine and pinpoint shifts in
attitude and opinion, enhance communications, and evaluate policy.
We see respondents as citizens, stakeholders, employees, and voters – as well as consumers.
We can effectively and quickly reach elite, stakeholder, and other highly targeted
respondents, with the same ease as the general public. Ipsos ensures that our clients get
the answers they need from the audience that is critical to their business.
Strategic advice is the key deliverable. We provide clients with advice that goes beyond
reporting on data, based on a concrete understanding of the issues and their context. We
help clients go beyond the numbers to understand optimal actions and communications.
Our offices in Montreal, Toronto, Ottawa, Calgary, and Vancouver, are staffed with objective,
research veterans. With sector experts in
Reputation & Risk Management;
Public Sector Research;
Government and Social Research;
Media and Polling,
we can tailor a unique research solution for you.