Social Marketing and Policy Development

From healthcare to the preparation of a provincial or federal budget, from smoking by-laws in municipalities to cross-border energy policy, from telecommunications deregulation to Crown corporation mandates, public sector organizations rely on research in corporate reputation, employee studies, and crisis communications and effectiveness that is sensitive to their sector.

At Ipsos Reid Public Affairs, we use our policy and campaign expertise to help government and public institutions conduct quantitative and qualitative research on virtually any aspect of public policy or current issues. We test communications materials and advertising and evaluate citizen access and satisfaction to government websites.

Our researchers have extensive experience in understanding the development of public attitudes and how to shift attitude dimensions to change behaviours. Ipsos Reid Public Affairs is trusted by clients to help develop, communicate, and investigate the impact on policy.

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