Ipsos Reid » Retail

With the retail spectrum comprising international brand giants and specialty niche players – both coming at consumers through a wide-variety of distribution channels – the industry is hard to pin down. Retail is a constantly evolving, highly fragmented environment.

Understanding and building relationships with consumers, and carving a unique and compelling positioning with a strong and highly differentiated brand, requires exceptional market acumen.

The retail industry experts at Ipsos Reid can help you to:

• Analyze customer or employee satisfaction
• Boost brand image or market positioning
• Develop and assess advertising
• Establish benchmarks and/or track usage and attitudes among target consumers
• Identify market potential for new initiatives
• Segment current and prospective customers

Our retail teams have years of experience with a variety of different sectors and a proven track record of delivering actionable results, including:

• Apparel
• Beauty and cosmetics
• Computer and home electronics
• Convenience stores
• General merchandise, department stores
• Groceries
• Hardware, building supplies
• Liquor, alcoholic beverages
• Movies, home entertainment
• Restaurants (QSR to full service, and specialty food venues)
• Retail property developers
• Sporting goods

Ipsos Reid's retail industry team conducts a wide range of studies designed specifically for the retail sector including:

• Attitude and usage benchmark/tracking
• Brand awareness, image and equity
• Customer satisfaction/loyalty
• Decision tree research
• Ethnography
• Initiative assessment
• Market potential/assessment
• Segmentation
• Site/store evaluation
• Supplier research
• Testing/tracking advertising

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